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BlueChoice HealthPlan Medicaid is Changing its Name to Healthy Blue

For the past 10 years, BlueChoice HealthPlan Medicaid has provided quality health insurance for those in the Healthy Connections Medicaid program. Your health and well-being is our top priority and soon, that priority will be reflected in our name.   

BlueChoice HealthPlan Medicaid is changing its name to Healthy BlueSM. It’s a new name for the same superior health insurance coverage. You’ll have access to the same great network of health care providers, and we’ll continue to reward you for making healthy choices.

We’re still part of the BlueCross® BlueShield® of South Carolina family, the only health insurer that is based and operates right here in South Carolina. BlueCross has been providing stability and security to its members for more than 70 years.

You may see both names — BlueChoice HealthPlan Medicaid and Healthy Blue — used together for a while. That way, you’ll know that your health insurance plan is still the same.

When we finish the change to Healthy Blue, you’ll get a new ID card with the Healthy Blue logo. Until then, your current ID card is all you need.

We’ll use social media and our website to keep you updated.

Remember, when it’s time to renew your annual coverage, we hope you’ll continue with BlueChoice HealthPlan Medicaid/Healthy Blue.

Thank you for your loyalty and membership. Please call our Customer Care Center at
 1-866-781-5094 (TTY 1-866-773-9634) if you have any questions, or you can always visit us at

BlueCross BlueShield of South Carolina is an independent licensee of the Blue Cross and Blue Shield Association.