Privacy Policies

Effective: January 1, 2024

  • Blue Cross Blue Shield of South Carolina; and 

  • Blue Choice Health Plan of South Carolina (“We”)

post this Web Site (the “Site”) for You to use.  This Notice applies to this Site. 

Your privacy is important to us. We protect your privacy on this Site.  This Notice is part of our Terms of Use, which We post here. This Notice describes: 

  • The information we collect on this Site; 

  • How We use and disclose the information; and 

  • How We safeguard information We collect on this Site. 

Some pages on this Site might have separate privacy policies that apply to those pages.

The Information We Collect, Use, and Disclose

Information About You: When you use this Site, we collect: 

  • Your domain name; 

  • The IP address of the Web page you use to enter the Site; 

  • The pages you visit on the Site; and 

  • How long you are on the Site. 

This is not enough for us to identify you.  We use this information to: 

  • Better understand how you use the Site; 

  • Improve the Site; and 

  • Make your and other users’ experience with the Site better.

We use cookies, pixel tags, and similar tools (“Tags”) on this Site.  We use Tags for a variety of reasons.  They allow us to show you content and material that is most relevant to you.  Tags help us monitor and manage the Site.  They allow us to improve, revise, and add material to the Site. And they help keep the Site safe.  Some Tags transmit information to us.  Tags may be small files that go on your browser or device.  Tags may also be small blocks of code that read or set other Tags.  You may use your browser controls to refuse to allow Tags on your device.  Refusing Tags may affect the way the Site functions on your device.

Our vendors monitor, evaluate, and help improve your use of the Site.  They may have access to information We collect.  Vendors must comply with our privacy and security requirements.

Protected Health Information. On some pages of the Site, you may provide us with information about you. This information is called Protected Health Information (“PHI”).  You do not need to provide PHI to use the Site.  But PHI is necessary for the Site to perform some tasks. Your PHI is subject to HIPAA.  Our HIPAA Privacy Practices Notice applies to PHI We collect on this Site.  You may access the HIPAA notice here. The HIPAA Notice describes how We may use and disclose your PHI.  It also describes the rights you have to your PHI.  

When you download PHI from the Site, you should protect the information. We are not responsible for what happens to your PHI after you download it.

Privacy and Security

We (and our web vendors) use safeguards to protect your PHI against illegal disclosures.  Our safeguards protect the confidentiality, integrity, and availability of your PHI.  Even so, “hackers” can get through any security system.  That means We cannot guarantee the safety of your PHI in all situations.  It is possible that a hacker could intercept your PHI when you send it to us or when you get your PHI from us.  We are not responsible for (and are not liable for) the actions of hackers or other criminals. 


The Site may contain links to web sites of third parties.  These web sites have their own privacy policies.  We suggest you review those policies before using those web sites.  We do not control the information you give to these other web sites or what happens to it after you give it.


We do not intend for any child under 13 to use this Site. We comply with the Children’s Online Privacy Protection Act (“COPPA”).  No such child should use the Site without a parent or guardian.  To protect your child’s privacy, please oversee your child’s use of the Internet and this Site.  Visit the government’s Kids privacy page to learn more about how to protect your child’s privacy.  Select here. 

Changes to this Privacy Policy

By using this Site, you agree to the terms of this Notice.  We may revise this Notice at any time. To inform you of a change, we may post a revised notice on this Site. We will add the date of the latest revision at the beginning of this Notice.  Please check the Notice regularly for any changes.

Notice for Users Outside of the United States 

The U.S. has privacy laws that differ from those of other countries.  Our privacy practices comply with U.S. laws.  Our practices may not comply with other countries’ laws.  By using the Site, you agree to practices set out in this Notice.

Contact Us

You may contact us about this policy and our privacy practices at:

Healthy Blue
Privacy Officer
I-20 at Alpine Rd. Mail Code AC-200
Columbia, SC 29219

If you believe We or any company associated with us has misused any of your information, please contact us immediately and report such misuse.